A New York City native and longtime Paris resident, travel journalist Seth Sherwood realizes his own graphic identity and web presence. The prolific contributor to the travel section of The New York Times now offers small, private tours of the Bastille district for the intellectually and literally ravenous.

Our bespoke logotype for the expatriate New Yorker merges the provenance and pied-a-terre of an Anglophone Francophile. The website serves as a curation of work and a point of departure for his over 200 articles on international destinations, while inviting travelers to book their own exclusive, guided tours.